标题 | Xbox Design Lab Originals: The Fanchise Model |
广告公司 | McCann London |
广告战役 | Microsoft |
广告主 | Microsoft |
品牌 | Microsoft |
Posted | 4月 2018 |
行业领域 | 家用电器和视听产品 |
剧情简介 | Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms. To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels. |
媒体类别 | 其他 |
长度 | |
President & Chief Creative Officer | Rob Doubal |
President & Chief Creative Officer | Laurence Thomson |
Regional Creative Director | Sanjiv Mistry |
Regional Creative Director | Jamie Mietz |
美术指导 | Jacob Bjordal |
文案 | Jim Nilsson |
Chief Strategy Officer | Karen Crum |
客户企划 | Charlotte Walters |
EVP | Rob Smith |
Regional Business Director | Sailesh Jani |
客户总监 | Tom Oliver |
客户经理 | Lynne Carter |
客户经理 | Charlotte la Torre |
客户主管 | Sophie Grierson |
客户主管 | Alice Parker |
项目经理 | Clare Mann |
项目经理 | Mandy Wilson |
项目经理 | Paul Gillespie |
Head of Design | Dan Howarth |
设计师 | Gustavo Fernandes |
设计师 | Sergio Lopez |
制作公司制片 | Doris Tydeman |
插图画家 | FOREAL |
剪辑师 | Andrew Tusabe |
Print Producer | Liam White |
Studio Manager | Ellis Faint |
Artworker | Nick Cook |
Retoucher | john martin |
Retoucher | Rob McDonald |
Account Lead | David Smith |
项目经理 | Craig Cameron |
设计师 | Dan Miles |
Director of Communications | Jess Byatt |
Legal Expertise | HELLOWORLD |
Social Agency | Ayzenberg |
制作公司制片 | Francisco Penedo |
剪辑师 | Paul Jenkinson |
项目经理 | Anna Curtis |
Snr. Global Consumer Marketing Manager | Josh Munsee |