Marketing Platform Ideas, Consulting, Creative Direction, Writing
at
Bernstein-Rein Advertising
Kansas City, 美国
| 标题 | Where It Starts |
| 广告公司 | RPA |
| 广告战役 | Honda Racing |
| 广告主 | Honda Motor Co., Ltd. |
| 品牌 | Honda Performance Development |
| 首次发布日期 | 2010 / 5 |
| 行业领域 | 轿车 |
| 剧情简介 | “Where It Starts,” brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. “Where It Starts” follows the Honda IndyCar® engine inside Dario Franchitti’s race car back in time from the track all the way to its original creation at Honda Performance Development (HPD), the technical operations center for Honda’s high-performance racing programs. The time-lapsed journey, using actual HPD associates, shows the entire assembly of the engine in reverse, back to its individual parts, uncovering Honda’s commitment to innovation and passion for racing. |
| 媒体类别 | 电视 |
| 制作经理 | Ted Liotopoulos |
| 制片 | Susan Sullivan |
| Head of Production | Cathy Dunn |
| 执行制片 | Frank Scherma |
| 导演 | Jeff Zwart |
| 制作公司 | @radical.media |
| 广告公司制片 | Brian Donnelly |
| 广告公司执行制片 | Gary Paticoff |
| 文案 | Perrin Anderson |
| 美术指导 | Hobart Birmingham |
| 创意总监 | Curt Johnson |
| 首席创意官 | David Smith |
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