Marketing Platform Ideas, Consulting, Creative Direction, Writing
at
Bernstein-Rein Advertising
Kansas City, 美国
| 标题 | Autoboatome |
| 广告公司 | RPA |
| 广告战役 | University of Farmers |
| 广告主 | Farmers Insurance |
| 品牌 | Farmers Insurance |
| 首次发布日期 | 2010 / 10 |
| 行业领域 | 保险 |
| 剧情简介 | Farmers Insurance launched the University of Farmers campaign to creatively position and differentiate the company by its core strength: Farmers agents are the best agents in the insurance category. The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif., rated the No. 1 training program in the insurance category. Spectacular scenarios, both on TV and online at www.universityoffarmers.com, reveal a simple truth—a well-educated insurance agent will get you the best insurance policy for your needs and more than likely save you money in the process. The character who ties all the creative together is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by well-known character actor J.K. Simmons. The spot, "Autoboatome," shows a wave runner is caught on fire in a tree. Agents are quizzed and challenged by Professor Burke. |
| 媒体类别 | 电视 |
| 制作公司 | Moxie Pictures LDN |
| 音乐公司 | Jonathan Elias |
| 音乐公司 | Elias Arts |
| 特效 | The Mill NY |
| 电影电视 | Company 3 |
| 剪辑师 | Haines Hall |
| 剪辑公司 | Spot Welders |
| 制作设计师 | Ken Averill |
| 执行制片 | Lizzie Schwartz |
| 摄影指导 | Russell Carpenter |
| 导演 | Martin Granger |
| 广告公司制片 | Selena Pizarro |
| 广告公司执行制片 | Gary Paticoff |
| 联合创意总监 | Tom Hamling |
| 联合创意总监 | Laura Hauseman |
| 集团创意总监 | Pat Mendelson |
| 首席创意官 | David Smith |
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