David Smith
Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising
Kansas City, 美国
标题Somebody Who
广告公司
广告战役 Loves a Honda
广告主 Honda Motor Co., Ltd.
品牌 Honda
首次发布日期 2009 / 11
行业领域 大型及豪华轿车
剧情简介 Honda’s Brand advertising campaign simply demonstrates “Everybody Knows Somebody Who Loves a Honda” across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed.
媒体类别 影视
长度
市场 美国
执行创意总监
创意总监
创意总监
美术指导
执行制片
制作公司
导演
剪辑公司
剪辑师
音效设计公司

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