Sean Riley
Creative Director, Art Director at The Martin Agency
Richmond, 美国
标题Washable Book
BriefThe Washable Book inspires behavioural change by transforming reading into physical learning. The book’s characters can only achieve their colourful futures by having their dirty hands washed. This helps the children make the connection between clean hands and their future goals. The book uses three layers: when the character’s dirty hand on the top layer is washed, the white ink of the middle layer becomes transparent, allowing the colourful bottom layer to show through.
广告公司
广告战役 Washable Book
广告主 Angfa
品牌 Angfa
Posted2月 2018
行业领域 卫生及个人护理产品
剧情简介 Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real.
媒体类别 影视
长度
执行创意总监
集团创意总监
美术指导
美术指导
文案
客户总监
广告公司制片
Head of Client
制作公司 SEIO PRINTING CO., LTD.
制作公司 HAKUSHODO INC.
制作公司
Print Producer
Print Producer
Print Producer
Print Producer
制片
Director / Editor
Executive Creative Director Riley Sean
Creative Director, Planner Shunsuke Kakinami
Art Director Hisashi Matsui
Art Director, Illustrator Noriaki Tanimura
Copywriter Mai Kaneda
Print Producer Hideki Kanishi
Account Director, Content Producer Shinichiro Oku
Group Account Director Toru Tanaka
Print Producer Kyoichi Hara
Print Producer Misa Shoyoiriki
Print Producer Go Watanabe
Print Producer Sayaka Nanamiya
Film Producer Yasuyuki Ono
Film Director, Editor Makoto Imamura
Head of Client Manami Sakamura
Client Supervisor Shiho Tanaka
Client Supervisor Yohei Minota
Entrant Company McCANN HEALTH
Idea Creation McCANN HEALTH
Production McCANN HEALTH
PR McCANN HEALTH

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