The Washable Book inspires behavioural change by transforming reading into physical learning. The book’s characters can only achieve their colourful futures by having their dirty hands washed. This helps the children make the connection between clean hands and their future goals. The book uses three layers: when the character’s dirty hand on the top layer is washed, the white ink of the middle layer becomes transparent, allowing the colourful bottom layer to show through.
Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real.