Grandma's Cookies - "Park"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, 美国

25745

品牌: Grandma's Cookies
国家: 美国

广告主: Frito Lay

标题	Park
广告公司	Goodby Silverstein & Partners
广告战役	Are You My Grandma?
广告主	Frito Lay
品牌	Grandma's Cookies
首次发布日期	2016 / 4
行业领域	饼干，面包，燕麦饼
剧情简介	“Are you my Grandma?” That’s the prevailing question for Goodby Silverstein & Partners new ad campaign for Grandma’s cookies. You see, GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for (with the exception of the grandma picture on the package). However, they’ve never done anything to connect its brand to the nostalgia, warmth and coziness that grandmas make us feel. After 100 years of making cookies, we thought it was high time they did. In each spot of the “Are You My Grandma?” campaign, someone is eating a GRANDMA’S cookie—a cookie that smells so delicious and nostalgic and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.
媒体类别	电视
长度	46 seconds
Chairman	Jeff Goodby
Chairman	Rich Silverstein
执行创意总监	Margaret Johnson
创意总监	Jon Wolanske
美术指导	Sean Farrell
文案	Colin Nissan
执行制片	Hilary Coate
制作公司制片	Conor Duignan
客户总监	Brian McPherson
客户总监	Meredith Williams
客户经理	Lisa Kourakos
客户经理	Levi Russell
Strategist	Ralph Paone
制作公司	Hungry Man
导演	Dave Laden
执行制片	Kevin Byrne
执行制片	Dan Duffy
制作公司制片	Caleb Dewart
剪辑公司	HutchCo
剪辑师	Jimmy Hutchins
剪辑师	Patrick O
执行制片	Jane Hutchins
电影电视	HutchCo
Colorist	Jonny McPheeters
特效	HutchCo
Flame Artist	Austin Hickman-Fain
音乐作曲家	Derek Feichter
音乐作曲家	Brandon Feichter
音效设计公司	One Union
音效设计公司	Eben Carr
制作公司制片	Lauren Mask