Jaspar Shelbourne
创意总监 at J. Walter Thompson London
London, 英国
标题First date
广告公司
广告战役 The Taste of Togetherness
广告主 Mondelez International
品牌 Philadephia
首次发布日期 2016 / 4
行业领域 奶酪
哲学 The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously.
J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia.
问题 To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia. 
媒体类别 电视
长度
创意总监
创意团队
创意团队
Broadcast Producer
广告公司制片助理
Head Of Planning
客户企划
客户企划
Chief Executive Officer (CEO)
Business Director
Business Director
客户经理
客户经理
客户经理
客户主管
项目经理
媒介企划
Agency
Agency supervisor
美术指导
文案
广告公司制片
制作公司

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