标题 | First date |
广告公司 | J. Walter Thompson London |
广告战役 | The Taste of Togetherness |
广告主 | Mondelez International |
品牌 | Philadephia |
首次发布日期 | 2016 / 4 |
行业领域 | 奶酪 |
哲学 | The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously. J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia. |
问题 | To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia. |
媒体类别 | 电视 |
长度 | |
创意总监 | Jaspar Shelbourne |
创意团队 | Senan Lee |
创意团队 | Pansy Aung |
Broadcast Producer | Denise Connell |
广告公司制片助理 | Edmund Thorn |
Head Of Planning | Megan Van Someren |
客户企划 | Jo Scott‐Weston |
客户企划 | Marina Lindsay‐Brown |
Chief Executive Officer (CEO) | Toby Hoare |
Business Director | Shereen Daver |
Business Director | Gillian Milner |
客户经理 | Lauren Carlin |
客户经理 | Morgan Collins |
客户经理 | Florence Wong |
客户主管 | Rachel Womersley |
项目经理 | Caroline Saines |
媒介企划 | Jack Rosevear |
Agency | J. Walter Thompson Roma SSRL |
Agency supervisor | Laura Castellazzi |
美术指导 | Loredana Cusatis |
文案 | Anna Mochi Onori |
广告公司制片 | Valeria Della Valle |
制作公司 | The Family |