Andes Beer - "Bar 45"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, 阿根廷

奖项

26479

品牌: Andes Beer
国家: 阿根廷

广告主: AB Inbev

标题	Bar 45
广告公司	Saatchi & Saatchi Argentina
广告战役	Bar 45
广告主	AB Inbev
品牌	Andes Beer
首次发布日期	2016 / 7
行业领域	啤酒，苹果酒
剧情简介	The world’s first leaned bar to pour the perfect beer There is a technique that not everyone dominates to pour the perfect beer: you must tilt your glass up to 45º, and that’s the way you’ll get the right beer head.That´s why Andes, Mendoza’s iconic beer brand, together with Saatchi & Saatchi developed an ambitious project: using the Andes’ natural gradient to build a bar. A bar where everything: floor, bar, doors, windows, tables, chairs and of course, the kegerator, are leaned. So each beer served inside it, is perfect. “Finally, this architectural challenge at the service of beer came true in The Penitentes Hill, Mendoza, where everyone could drink an Andes with the right beer head in the first and unique leaned bar of the world”, commented Saatchi & Saatchi ECD´s Matías Lafalla and Ramiro Rodríguez Gamallo.
媒体类别	电视
长度	96 seconds
后期制作	Barraca Post
General Account Director	Miguel Tornquist
General Creative Director	Ariel Serkin
General Creative Director	Juan Pablo Lufrano
General Creative Director	Rafael Santamarina
创意总监	Matias Lafalla
创意总监	Ramiro Rodriguez Gamallo
Editorial	Leandro Ezquerra
美术指导	Estefania Pecora
制作经理	Federico Puricelli
制作经理	Adrian Aspani
客户总监	Maximiliano Beltrán
客户主管	Tiziano Lasaigues
制片	Primo
Management	Luisa Kracht
执行制片	Alejandro Di Michele
执行制片	German Lentini
执行制片	Sebastian Lopez
摄影指导	Daniel Ortega
剪辑师	Alejo Santos
Locution	Vando Villamil
音效	Notdeaf Sound Design
Music Company/Artist	Papa Music
Authorization by the customer	Pablo Firpo
Authorization by the customer	Nicolás Decia
设计	Sake
制作	Diego Mc Loughlin
制作	Martín Cecchi
制作	Pedro Saleh