标题 | Heatwave Auctions |
广告公司 | Saatchi & Saatchi Argentina |
广告战役 | BGH Heat Auction |
广告主 | BGH |
品牌 | BGH Air Conditioners |
首次发布日期 | 2015 |
行业领域 | 小家电及家居配件 |
剧情简介 | During the hot Argentine summer, Del Campo Saatchi & Saatchi Buenos Aires found another original way to sell air conditioners for their client BGH. |
哲学 | Del Campo Saatchi & Saatchi Buenos Aires has come up with yet another original way to sell its client BGH’s air conditioners. Presenting ‘Heatwave Auctions’, a typical online auction site, like those that we're all familiar with, but with one small difference: it's the heat of the sun that decides when the auction closes. To do this they developed an auction site synchronized with the national meteorological service during the summer. So when the city of Buenos Aires reached suffocating temperatures, users fought one on one, increasing the amount of the offers made. With this simple idea they were able to sell all of the air conditioners at auction, taking advantage of the best advertising strategy of all - the summer heat. |
媒体类别 | 案例研究 |
长度 | |
制作公司 | Landia |
Production APP Company | Landia |
执行创意总监 | Ariel Serkin |
执行创意总监 | Rafael Santamarina |
执行创意总监 | Juan Pablo Lufrano |
执行创意总监 | Mariano Serkin |
执行创意总监 | Maxi Itzkoff |
创意总监 | Matías Eusebi |
创意总监 | Ammiel Fazzari |
文案 | Nicolás Diaco |
美术指导 | Ezequiel De Luca |
Head of Art | Mariano Espagnol |
Senior Art | Fernando Lanuza |
Agency Chief Producer | Adrian Aspani |
广告公司制片 | Maximiliano Beltrán |
广告公司制片 | Felipe Calviño |
客户总监 | Ana Bogni |
客户主管 | Manuela Sorzana |
导演 | JULI FERNANDEZ |
执行制片 | Adrián D’Amario |
制片 | Ale Panzitta |
音乐 | Circle of sound |
Client Information | Mariana Driau |
Client Information | Daniel Rosenfeld |
Client Information | Ezequiel Devoto |