Matthew Brink
Copywriter / Executive Creative Director at BBDO New York
New York, 美国
标题Shoes
广告公司
广告战役 Shoes
广告主 Tobacco Action Group
品牌 Tobacco Action Group
Posted12月 2006
行业领域 反对吸毒、酗酒及吸烟讯息
广告口号 Don't smoke. There are better ways to die.
剧情简介 Tobacco Action Group “Shoes”:
This commercial is based on the concept of not smoking, because ‘there are better ways to die’ – i.e. getting smothered as thousands of shoes fall from the sky and land on top of you. This is a light-hearted approach to promote anti-smoking. The punch-line is highlighted by Dave’s dry, comedic approach.

Tobacco Action Group “Beer”:
This commercial is based on the concept of not smoking, because ‘there are better ways to die’ – i.e. drowning in vat of beer. This dry, humourous treatment makes its point quite simply and effectively, while evoking a chuckle from the audience.
媒体类别 电视
长度
市场 南非
广告公司制片
文案
剪辑师
创意总监
美术指导
摄影指导
导演
制作公司制片
制作公司 Sub urban
后期制作
剪辑公司

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