| 标题 | Id Slippers Web 3 |
| 广告公司 | Shackleton Group |
| 广告战役 | ID Slippers |
| 广告主 | Cepsa |
| 品牌 | CEPSA |
| 首次发布日期 | 2010 / 11 |
| 哲学 | It is within this framework that does this new campaign, "PantuflasID" Shackleton developed by the agency, which is actually sent to each client a custom slippers for himself through a digital application created specifically for the campaign. |
| 结果 | This initiative is announced to customers by sending CEPSA, consisting of a shoe box folded, assembly instructions. Already www.pantuflasid.com, each customer can customize their slippers, choosing from weaving to the touch that will make it unique each shoe, with enhancements such as: plates, badges or even wings, thus becoming their "PantuflasID."Few brands symbolize the comfort and warmth of home as slippers, surely the most coveted garment for a Winter Lover. For this reason, the "PantuflasID" are the perfect representation of the idea of comfort, combined with innovation and uniqueness, to demonstrate some of the values of CEPSA and its products. |
| 媒体类别 | 平面 |
| 创意团队 | Teresa Guerrero |
| 创意团队 | Jaione Erviti |
| 创意团队 | Alfredo Ustara |
| 创意团队 | Raúl Lazcano |
| 创意团队 | Antonio Herrero |
| 客户经理 | Cus Blesa |
| 客户经理 | Cristina Garcia |
| 导演 | Lucía Angulo |
| 创意总监 | Alfonso Marian |
| Digital Creative Team | Teresa Nunez |
| Digital Creative Team | José Luis Diez |
| Digital Creative Team | Javier Solo de Zaldívar |
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