Alfonso Marian
Chairman Ogilvy Spain. WW Creative Director Customer at Ogilvy
Madrid, 西班牙
标题Id Slippers
广告公司
广告战役 ID Slippers
广告主 Cepsa
品牌 CEPSA
首次发布日期 2010 / 11
结果 This initiative is announced to customers by sending CEPSA, consisting of a shoe box folded, assembly instructions. Already www.pantuflasid.com, each customer can customize their slippers, choosing from weaving to the touch that will make it unique each shoe, with enhancements such as: plates, badges or even wings, thus becoming their "PantuflasID."Few brands symbolize the comfort and warmth of home as slippers, surely the most coveted garment for a Winter Lover. For this reason, the "PantuflasID" are the perfect representation of the idea of comfort, combined with innovation and uniqueness, to demonstrate some of the values of CEPSA and its products.
媒体类别 平面
Other
客户经理
客户经理
导演
创意总监
客户主管
Other
Other
Other
Other
创意团队
创意团队
创意团队
创意团队
创意团队
Other
Other
Digital Creative Team
Digital Creative Team
Digital Creative Team

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