| 标题 | Coke Can |
| 广告公司 |
Springer & Jacoby Germany
|
| 广告战役 |
Coke Can
|
| 广告主 |
DaimlerChrysler
|
| 品牌 |
Smart
|
| Posted | 6月 2005 |
| 产品 |
Fortwo Cabrio
|
| 行业领域 | 轿车
|
| 哲学 | The top of the coke can shows a bird's eye view of the smart fortwo convertible. The image extends across the press-in tab, so if you open the can you also open the top of the convertible. Either way, you'll feel very refreshed. Around the image of the convertible, it says: "Refreshes with one pull. The smart fortwo convertible." |
| 问题
| It only takes a single step to experience the pleasures of top-down driving in the smart ForTwo convertible. This product benefit needed to be communicated to a young target audience in an exceptional manner. |
| 结果 | Thanks to the successful malshot, smart dealers were able to achieve additional test drives with their hot leads, strengthening the target group's interest in the smart fortwo convertible. |
| 媒体类别 |
Direct Marketing
|
| 市场 | 德国 |
| 美术指导 |
Birgit Hogrefe
|
| 创意总监 |
Dirk Haeusermann
|
| 创意总监 |
Matthias Harbeck
|
| 设计师 |
Simone Grün
|
| 文案 |
Christiane Rein
|
| 摄影师 |
C. Morlinghaus
|
