| 标题 | Dad |
| 广告公司 | The Leo Burnett Group Thailand |
| 广告战役 | Mistakes can’t be undone |
| 广告主 | Thai Health Promotion Foundation |
| 品牌 | Thai Health Promotion Foundation |
| 首次发布日期 | 2021 / 12 |
| 行业领域 | 政府信息与服务 |
| 剧情简介 | Meanwhile in Thailand, we keep continue promoted "Drink Don’t Drive" campaign every year to reduce death from accidents caused by drunk and drive. However, it is still the main cause of accidents in Thailand. This year, Thai Health Promotion Foundation and The Leo Burnett Group Thailand decided to use the beliefs and faith of the Thai people who are mostly Buddhists. We believe that "Sin is irreparable" no matter how hard we try to compensate. This campaign illustrates the effects of drunk driver who caused the loss and tried to atone for his sins. But nothing can make up for what he has done, the feeling of guilt still remains. The best way for a drinker is not committing an unintentional sin by drink, don’t drive. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Sompat Trisadikun |
| 创意总监 | Thanachpath Ratanaborvornsethi |
| 美术指导 | Nonnarit Vekinpathawuch |
| 美术指导 | Sompat Trisadikun |
| 文案 | Sorrasak Thummakosol |
| Account Management Director | Tida Vibulvanich |
| 客户总监 | Kanitta Chartpong |
| 广告公司制片 | Sarawut Lertkittipaporn |
| 导演 | Thapakron U-sakul |
| 制作公司制片 | Cattleya Sirisinakorn |
| 摄影指导 | Anuwat Thongiam |
| 导演 | Phuttisan Sayanhavikasita |
| Sound Producer | Suppapat Matiwong |
| 剪辑师 | Tada Wong |
| Sound Production Company | CineSound Studio Co. |
| Sound Engineer | Kittitach Traguntrairat |
| 后期制作 | Matad, Edittide |
| 后期制作 | Sarayuth Pruaksawattanachai |
| Colorist | Sarayuth Pruaksawattanachai |
| Online Artist | Thanapond Arphapondnopparath |
| Online Artist | Natthapol Kaewsuwan |
| 后期制作 | Pakorn Thamkhantipong |
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