标题 | Duodenum Girl |
广告公司 | The Leo Burnett Group Thailand |
广告战役 | Go for more veggies |
广告主 | Thai Health Promotion Foundation |
品牌 | Thai Health Promotion Foundation |
Posted | 8月 2020 |
行业领域 | 政府信息与服务 |
剧情简介 | Thai Health Promotion Foundation and Leo Burnett Thailand would like to promote an increase in vegetable consumption to help Thai people to have the better health. The TVC is to create awareness that vegetables help sweep the food residue away from your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue. |
哲学 | Having vegetables to clean your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue. |
问题 | The challenge is how to make the normal information get attention from the audience. |
结果 | Thai people are aware that vegetable can cleanse food residue from the intestine and consume more vegetable. |
媒体类别 | 电视 |
长度 | |
首席创意官 | Sompat Trisadikun |
创意总监 | Nuwadee Ketruangroch |
美术指导 | Smach Chotitat |
美术指导 | Sompat Trisadikun |
文案 | Sirikorn Rungrueangdechaphat |
Account Management Director | Tida Vibulvanich |
客户经理 | Veerin Lertsirimongkonkul |
广告公司制片 | Sarawut Lertkittipaporn |
制作公司 | Mum films Co. |
导演 | Suthon Petchsuwan |
Assistant Director | Chairat Piriyawattanakul |
General Manager | Chattakul Nachaisit |
执行制片 | Pattarajitr Trakarnkate |
制作公司制片 | Namon Suttikittibuth |
摄影指导 | Teerawat Thitikornwanich |
摄影指导 | Grip Limited |
后期制作 | Rattana Leedamrongprasert |
剪辑师 | Dechmongkol Prasertsit |
Colorist | Rattana Leedamrongprasert |
Wardrobe | Kittisak Prasarndee |
Casting | Grace Wiyasu |
后期制作 | Namon Suttikittibuth |
音效制作 | Mellow tunes |