| 标题 | Kept |
| 广告公司 | The Leo Burnett Group Thailand |
| 广告战役 | Kept by Krungsri |
| 广告主 | Bank of Ayudhaya Co., Ltd. |
| 品牌 | Kept by Krungsri |
| 首次发布日期 | 2020 / 7 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | Kept, the new normal of saving application – with Kept you could live the same lifestyles without any change while at the same time enable you to save more money than ever. People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living. Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like ‘Coins’ floating after people who are living their same normal lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles. ‘Small change for BIG FUTURE’ is the key takeout for this piece of communication. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Sompat Trisadikun |
| 执行创意总监 | Keeratie Chaimungkalo |
| 创意总监 | Prathan Udomsubvong |
| 美术指导 | Palapon Ngamjit |
| 美术指导 | Sompat Trisadikun |
| 文案 | Prathan Udomsubvong |
| 文案 | Sedthavuth Jarethammachit |
| Account Management Director | Rathawan Sukanake |
| 客户总监 | Apirat Leerattanakachorn |
| 客户主管 | Chayanee Chean-aem |
| 广告公司制片 | Rungrudee Chinpratan |
| 导演 | Kasemparn Jujindalert |
| 制作公司制片 | Pavaranan Kanpairoh |
| 摄影指导 | Natdanai Naksuwan |
| 剪辑师 | Wisarut Deelorm |
| Retoucher | Pornlert Panna |
| CGI | Chocolate Studio Co. |
| 音效设计公司 | Cinesound Co. |
| 后期制作 | So Good House Co. |
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- 广告公司:
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