Mercedes-Benz - "Charge to Change"

Publicis Emil Thailand Bangkok, 泰国

8712

品牌: Mercedes-Benz
国家: 泰国

广告主: Daimler AG

标题	Charge to Change
广告公司	Publicis Emil Thailand
广告战役	Charge to Change
广告主	Daimler AG
品牌	Mercedes-Benz
首次发布日期	2020 / 8
行业领域	大型及豪华轿车
剧情简介	PUBLICIS EMIL THAILAND INSPIRES A NEW HABIT FOR THE PHEV USERS WITH THE CAMPAIGN CHARGE TO CHANGE Publicis Emil Thailand, in partnership with Mercedes-Benz Thailand, encourage PHEV users to commute with cleaner energy by forming the new simple habit of charging, every day. The volume of PHEV sold in Thailand has increased significantly since its first introduction. However, the technology’s perk as being able to reduce PM 2.5 emission is excessively underutilized. Digging into the matter, one of the root cause is that the owners of PHEVs are not acquainted to the habit of charging their vehicle, daily. With that in mind, Mercedes-Benz Thailand and Publicis Emil Thailand set out on a campaign to create a new habit of charging the vehicle, believing the simple act from every PHEV owners’ effort will accumulate and create significant change in the air condition, hence the name of the campaign “Charge to Change”.
媒体类别	Web Film
长度	60 seconds
首席创意官	Sompat Trisadikun
执行创意总监	Nateepat Jaturonrasmi
美术指导	Termsiri Pornsricharoenkul
美术指导	Sompat Trisadikun
文案	Anin Sriurairattana
客户总监	Lalita Sangsuriyachot
战略企划	Chattrin Mahaisavariya
客户经理	Pholvee Phunphanich
广告公司制片	Sarawut Lertkittipaporn
制作公司	Singtonoi Company Ltd.
导演	Kong Kittikorn
执行制片	Chittraphon Iamphet
制作公司制片	Nartsupha Khongvong
摄影指导	Pirachat Puttisaengpakdee
Assistant Director	Udomporn Jaichuen
制作经理	Piyarat Thongbainoi
Casting	Soontree Sukjutamas
美术指导	Sarayut Tangtrakarnkul
Wardrobe / Stylist	Chayanuch Savekvattana
Location Manager	Pakin Siwalattanawalai
后期制作	Papichaya Boondumnern
剪辑公司	Matad Co. Ltd.
剪辑师	Angkarn Pechsung
Colorist	Bundit Suksawas
Online Artist	Pichet Prasertsin
Sound Engineer	Danai Suthamcharee