| 标题 | How to |
| 广告公司 | The Leo Burnett Group Thailand |
| 广告战役 | Quit drinking alcohol |
| 广告主 | Thai Health Promotion Foundation |
| 品牌 | Thai Health Promotion Foundation |
| 首次发布日期 | 2020 / 7 |
| 行业领域 | 政府信息与服务 |
| 剧情简介 | Leo Burnett Bangkok with Thai Health Promotion Foundation Kung Fu their way into helping people fight against alcohol for happier, better life Thai Health Promotion Foundation has been informing people on the negative effects of alcohol, knowing that, still people are consuming it, hence Leo Burnett chooses to convince people to quit drinking by showing them the positive outcome of quitting instead this time around. Gripping Thai people’s attention through their familiar form of entertainment, Leo Burnett comes up with a series of 2 light-hearted entertaining classic Chinese martial art themed online films, where the first film shows people how quitting drinking will only strengthen one’s self consciousness which eventually leads to better financial status and a happier, better life. Leading people to see that a key to success in life is to stay sober and have self awareness in daily life, while the second film aims to encourage and support people with information, giving out fun tricks and moves to help people be strong and fight against drinking in a form of an edutainment film. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Sompat Trisadikun |
| 创意总监 | Skon Khanawuthikarn |
| 文案 | Ravisara Mekasuwanaroj |
| 美术指导 | Nattnaree Kheaw-im |
| 美术指导 | Sompat Trisadikun |
| Account Management Director | Tida Vibulvanich |
| 客户总监 | Kanitta Chartpong |
| 客户主管 | Maythavee Jariyanoppanan |
| 广告公司制片 | Sarawut Lertkittipaporn |
| 电影 | Teerawat Thitikornwanich |
| 摄影指导 | Teerawat Thitikornwanich |
| 制作经理 | Sumittra Kudcharoen |
| 制作经理 | A-Vika Visansong |
| Casting | Surangkana Suwanjinda |
| 美术指导 | Dusit Yapakawong |
| Wardrobe / Stylist | Kittisak Prasarndee |
| Location Manager | Dechnarong Boonsongsang |
| 着色 | Rattana Leedamrongprasert |
| Online Artist | Rattana Leedamrongprasert |
| Sound Production Company | Sound space |
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