Sompat Trisadikun
Bangkok, 泰国
标题The Move-On Bag
广告公司
广告战役 Time to Move On
广告主 Tesco Lotus
品牌 Tesco Lotus
首次发布日期 2019 / 12
行业领域 百货公司、超市
广告口号 It's will be ok without me
剧情简介 Most of people in Thailand have familiar to ask for the plastic bag when shopping at supermarket, Although it's just a little thing that they bought, they often asked for the bag as well. Tesco Lotus, one of the biggest retail brand in Thailand, aware of the environment issue nowadays. Tesco will not give the plastic bag for free of charge from January 1st, 2020 onwards. So we would like to provoke people to aware of this announcement. We know, most of Thai people care themselves the most. So we would like to talk to them directly instead of bring the ocean sealife issue to convince. We introduce 'The Move On Bag' "It's time to break-up and times to move on" - some of bag said. We would like to notice people with less of waste. We would not to print and produce more bag, so we use just 1 marker pen. Write on the bag with 'break up' or 'move on' message to the customers during December 26th - 31st. People who ask for plastic bag will get these bag and get our message. Simple but Remembrance. Take Care, Your past love, Plastic Bag.
哲学 We introduce 'The Move On Bag' "It's time to break-up and times to move on" - some of bag said. We would like to notice people with less of waste. We would not to print and produce more bag, so we use just 1 marker pen. Write on the bag with 'break up' or 'move on' message to the customers during December 26th - 31st. People who ask for plastic bag will get these bag and get our message. Simple but Remembrance.
问题 Most of people in Thailand have familiar to ask for the plastic bag when shopping at supermarket, Although it's just a little thing that they bought, they often asked for the bag as well. Tesco Lotus, one of the biggest retail brand in Thailand, aware of the environment issue nowadays. Tesco will not give the plastic bag for free of charge from January 1st, 2020 onwards. So we would like to provoke people to aware of this announcement. We know, most of Thai people care themselves the most. So we would like to talk to them directly instead of bring the ocean sealife issue to convince.
结果 Customer who has got this written bag has posted on their social and it's Twitter trend in Thailand on the day released. Free earn media & PR to notice people which just invested only few of Marker Pen.
媒体类别 Direct Response
首席创意官
执行创意总监
创意总监
战略企划总监
Project Director
Chief Executive Officer (CEO)
美术指导
文案
战略企划
Group Account Director
客户经理
客户主管
广告公司制片

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