标题 | Heinz innovates with ad printed on bacon to launch its new ketchup flavor in Brazil |
广告公司 | Africa |
广告战役 | Bacon Ad |
广告主 | Heinz |
品牌 | Caramelized Onion & Bacon Ketchup |
首次发布日期 | 2018 / 9 |
行业领域 | 汤,填料,熟调味汁 |
剧情简介 | Heinz is launching in Brazil its Caramelized Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty action distributed in food trucks pieces of the “tastier ad in the world”: edible bacon strips marked with an exclusive iron bar at high temperature ‘HEINZ BACON’S ARRIVED’ to launch the product. In partnership with burger places some sandwiches they sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon. The bacon ad surprised everyone by its originality and, of course, flavor. =) |
媒体类别 | Brochure |
首席创意官 | Sergio Gordilho |
执行创意总监 | Otavio Schiavon |
创意总监 | Alvin Shiguefuzi |
创意总监 | Marilu Rodrigues |
创意总监 | Paulo Medeiros |
文案 | Diego Ferrite |
美术指导 | Caio Gandolfi |
客户主管 | Marcio Santoro |
客户主管 | Paula Coelho |
客户主管 | Mariana Ferreira |
客户主管 | Gabriel Naccarato |
媒介总监 | Luiz Fernando Vieira |
媒介总监 | Francisco Custódio |
媒介总监 | William Aveiro |
媒介总监 | Tatiana Akemi |
媒介总监 | Bianca Navega |
客户企划 | Rodrigo Maroni |
客户企划 | Aldo Pini |
客户企划 | Fernanda Valeria |
客户企划 | Daniela Ferrari |
客户企划 | Marilia Ramos |
客户企划 | Special Projects |
广告经理 | Isabella Rizzo |
广告经理 | Thiago Rapp |
广告经理 | Mariana Brandi |