Marcio Santoro
Co founder at Africa, São Paulo
São Paulo, 巴西
标题Brahma Selecao Especial: a limited edition beer
广告公司
广告战役 Brahma Selecao Especial
广告主 AB Inbev
品牌 Brahma Beer
首次发布日期 2014 / 2
产品 Selecao Especial
行业领域 啤酒,苹果酒
剧情简介 They created "Brahma Selecao Especial”: the only beer brewed with barley planted, grown and harvested on Granja Comary, home to the Brazilian national soccer team. “Selecao Especial” is a exclusive edition beer. Collectors, soccer and beer fans will be able to pre-order limited premium kits containing a special beer glass and numbered bottles autographed by the coach of National Soccer Team, Luiz Felipe who is also the ambassador of Brahma project.
哲学 To plant the barley for this special edition Brahma chose what is considered the “sacred soil” of Brazilian soccer. The training center of the Brazilian soccer team for decades, Granja Comary is the place where Brazil’s greatest stars have trained and ultimately where the country’s greatest soccer game moments were played. The same soil where five-time world champion team was conceived is now the birthplace of a beer, just as unique. "Passion for soccer and beer have never been closer. With 'Brahma Selecao Especial' we want fans to toast with our beer inspired by the history of Brazilian soccer," says Bruno Cosentino, Brahma's Marketing Director. With modern and sophisticated design created by Africa’s design team, the packaging leaves aside the brand's traditional red color for black, subtle green and yellow lines paying homage to the arrival of the World Cup to Brazil and to the optimism of the National Team. “Selecao Especial” is a exclusive edition beer and will be available on the market next month. Collectors, soccer and beer fans will be able to pre-order limited premium kits containing a special beer glass and numbered bottles autographed by the coach of National Soccer Team, Luiz Felipe who is also the ambassador of Brahma project.
问题 AB InBev Brahma, one of Brazil’s leading beer brands, the official beer of the 2014 FIFA World Cup and the official sponsor of Brazilian soccer team together with Agencia Africa took advantage of Brazil being the land of beer and soccer uniting two of Brazil's greatest passions
媒体类别 案例研究
长度
市场 巴西
音效制作
创意总监
创意总监
创意总监
广告公司制片
广告公司制片
广告公司制片
客户经理
客户经理
客户经理
客户经理
媒介总监
媒介总监
媒介总监
客户企划
客户企划
客户企划
制作公司
导演
执行制片
执行制片
摄影指导
剪辑师
后期制作 Jonathan Post
广告经理
广告经理
广告经理
广告经理
广告经理
创意总监
首席创意官
创意总监
创意团队
创意团队
创意团队
创意团队
创意团队

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