标题 | Brahma Selecao Especial: a limited edition beer |
广告公司 | Africa |
广告战役 | Brahma Selecao Especial |
广告主 | AB Inbev |
品牌 | Brahma Beer |
首次发布日期 | 2014 / 2 |
产品 | Selecao Especial |
行业领域 | 啤酒,苹果酒 |
剧情简介 | They created "Brahma Selecao Especial”: the only beer brewed with barley planted, grown and harvested on Granja Comary, home to the Brazilian national soccer team. “Selecao Especial” is a exclusive edition beer. Collectors, soccer and beer fans will be able to pre-order limited premium kits containing a special beer glass and numbered bottles autographed by the coach of National Soccer Team, Luiz Felipe who is also the ambassador of Brahma project. |
哲学 | To plant the barley for this special edition Brahma chose what is considered the “sacred soil” of Brazilian soccer. The training center of the Brazilian soccer team for decades, Granja Comary is the place where Brazil’s greatest stars have trained and ultimately where the country’s greatest soccer game moments were played. The same soil where five-time world champion team was conceived is now the birthplace of a beer, just as unique. "Passion for soccer and beer have never been closer. With 'Brahma Selecao Especial' we want fans to toast with our beer inspired by the history of Brazilian soccer," says Bruno Cosentino, Brahma's Marketing Director. With modern and sophisticated design created by Africa’s design team, the packaging leaves aside the brand's traditional red color for black, subtle green and yellow lines paying homage to the arrival of the World Cup to Brazil and to the optimism of the National Team. “Selecao Especial” is a exclusive edition beer and will be available on the market next month. Collectors, soccer and beer fans will be able to pre-order limited premium kits containing a special beer glass and numbered bottles autographed by the coach of National Soccer Team, Luiz Felipe who is also the ambassador of Brahma project. |
问题 | AB InBev Brahma, one of Brazil’s leading beer brands, the official beer of the 2014 FIFA World Cup and the official sponsor of Brazilian soccer team together with Agencia Africa took advantage of Brazil being the land of beer and soccer uniting two of Brazil's greatest passions |
媒体类别 | 案例研究 |
长度 | |
市场 | 巴西 |
音效制作 | Antfood |
创意总监 | HUMBERTO Fernandez |
创意总监 | Carlos Fonseca |
创意总监 | Eduardo Martins |
广告公司制片 | Rodrigo Ferrari |
广告公司制片 | Stella Gafo |
广告公司制片 | Iara Demartini |
客户经理 | Marcio Santoro |
客户经理 | Ana Carolina Boccia |
客户经理 | Ricardo Kalef |
客户经理 | Bruna Alonso |
媒介总监 | Luiz Fernando Vieira |
媒介总监 | Rodrigo Famelli |
媒介总监 | Antonio Arbex |
客户企划 | Ana Paula Cortat |
客户企划 | Daniel Prestes |
客户企划 | Ronaldo Pegoraro |
制作公司 | Big Bonsai |
导演 | Marcello Bozzini |
执行制片 | Gilberto Topczweski |
执行制片 | Clara Ramos |
摄影指导 | Jose Mario Fontoura |
剪辑师 | Tiago Gil |
后期制作 | Jonathan Post |
广告经理 | Jorge Mastroizzi |
广告经理 | Bruno Cosentino |
广告经理 | Pedro Adamy |
广告经理 | Daniel Wakswaser |
广告经理 | Thomaz Kadomoto |
创意总监 | Sergio Gordilho |
首席创意官 | Sergio Gordilho |
创意总监 | Rafael Pitanguy |
创意团队 | Bruno Costa Fernandes |
创意团队 | Bruno Couto |
创意团队 | Rafael Ziggy |
创意团队 | Sergio Gordilho |
创意团队 | Evandro Soares |