Associate Creative Director / Art Director
at
Morton Jankel Zander (MJZ)
Richmond, 美国
| 标题 | Live Longer |
| 广告公司 | DM9DDB |
| 广告战役 | Live Longer |
| 广告主 | Companhia Athletica |
| 品牌 | Companhia Athletica |
| Posted | 6月 2005 |
| 行业领域 | 健身设备、健身器材 |
| 剧情简介 | The objective of this campaign was to make people realise the importance of physical activity in their everyday lives. Studies show that a combination of diet and exercise is the most effective way to lose weight, as it triggers a loss of body fat and a proportional increase of lean tissue, besides benefitting the cardiovascular system. Furthermore, running is an easy and accessible activity, with a decent pair of sneakers and some determination, anyone can run. In order to transmit this message and increase the number of running fans at the Companhia Athletica Gym, we developed this humorous campaign. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 巴西 |
| 更多信息 | www.dm9ddb.com.br/awards/cannes/run02.html |
| 创意总监 | Fernanda Romano |
| 创意总监 | Felipe Cama |
| 创意总监 | Ricardo Chester |
| 创意总监 | Sergio Valente |
| 美术指导 | Mauricio Mazzariol |
| 文案 | Mauricio Mazzariol |
| 技术总监 | Mauricio Mazzariol |
| 客户主管 | Suzana Poli |
| 制片 | Helena Bordon |
| 制片 | Sandra Zimb |
| 制片 | Renata Oliveira |
| 制片 | Roberta Padilla |
| 制片 | Heloisa Lima |
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