Brian Sheppard
执行创意总监 at Saatchi & Saatchi
Toronto, 加拿大
标题The Gay Sweater
广告公司
广告战役 The Gay Sweater
广告主 The Canadian Centre for Gender and Sexual Diversity
品牌 The Canadian Centre for Gender and Sexual Diversity
Posted10月 2016
行业领域 种族、族裔、民族及残障意识
剧情简介 World’s first 100% ‘gay’ sweater debuts at Toronto fashion week. The world’s first and only ‘gay’ object – a sweater knit from the donated hair of more than 100 LGBT people – makes its debut during Toronto Fashion Week. Appearing ahead of this summer’s upcoming Pride Week celebrations in Toronto, New York, San Francisco and London, The Gay Sweater was created to make people everywhere understand that it is incorrect and offensive to use language like ‘that’s so gay’ to negatively describe something. 
哲学 #TheGaySweater also aims to raise awareness of the detrimental effects that such misuse of the word ‘gay’ has on LGBT youth. The project is an initiative of The Canadian Centre for Gender and Sexual Diversity (CCGSD).
“The idea for the sweater was born from a desire to educate and encourage everyone to use ‘gay’ the correct way,” said Jeremy Dias, director of the CCGSD. “We want the conversation that surrounds the gay sweater to inspire those who are using ‘gay’ in a detrimental way to both realize the negative impact their words and actions are having and change their behaviour.”
Along with the sweater, a short film at thegaysweater.ccgsd-ccdgs.org gives voice to youth who have been impacted by the derogatory use of the word ‘gay’ and showcases the process that went into creating the one-of-a-kind sweater. Using the sweater and the film, the CCGSD is hoping to start a much-needed conversation that encourages everyone to think before they use hurtful words like ‘gay’ in a negative way. Readers can follow that conversation and all sweater-related content on the website and by searching the hashtag #TheGaySweater.
Stylist Jennifer McConville of CBC News Now styled models wearing the sweater at David Pecaut Square. 
媒体类别 案例研究
长度
执行创意总监
美术指导
集团创意总监
文案
文案
导演
制片
音效
后期制作

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