|标题||Fray Bentos ITV4 Sponsorship idents|
|广告战役||Fray Bentos ITV4 Sponsorship idents|
|哲学||The idents, created by Hometown and directed by Stuart Elliot through Park Village, feature a married couple watching TV. The 10-second spots airing on ITV4, a channel predominantly aimed at a male audience, see the man engrossed in his dinner and television. This blissful moment is interrupted by his wife so, he responds in a tongue-in-cheek way, attempting to return to his programme and pie or pudding as quickly as possible. The line Fray Bentos sponsors compulsive viewing on ITV4 can be seen throughout.|
|Music and Sound Design||Guilt Free|
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