Dave Wood
Director at Goodoil Films
Perth, 澳大利亚
标题Bradley
广告公司
广告战役 Proud Sponsors
广告主 Accolade
品牌 Hardys Wine
Posted11月 2015
行业领域 含酒精类饮料
剧情简介 The Ashes is cricket’s oldest and biggest grudge match. A series of matches played over a long, grueling summer, it pits the game’s most bitter rivals against each other. While the games are on, England hates Australia and Australia hates England. It’s that simple. So imagine an Australian company sponsoring the England cricket team. It’s like Brazil sponsoring Argentina. Like Germany sponsoring Holland. Like dogs sponsoring cats. Well, that’s exactly what Hardys have done. An Australian wine company, they’re sponsoring the England cricket team. So when it came to creating an ident campaign for the duration of Sky Sport’s Ashes coverage, we had no choice but to confront it. We just needed to do it from an English perspective. If there’s one thing England cricket fans enjoy, it’s seeing Australians upset. So we focused on the reactions of Hardys workers when they hear that their company is sponsoring their greatest sporting enemy. Then we showed them being forced into taking part in the sponsorship themselves – and hating every second of it. In other words, we’ve given England cricket fans something to smile about this summer – even if the cricket ends up being a disaster.
媒体类别 影视
长度
文案
美术指导
制作公司
导演
制作公司制片
Planning Supervisor
Strategist
执行创意总监

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