标题 | Guns crossing |
广告公司 | Y&R Chicago |
广告战役 | Warning Signs |
广告主 | Stop Handgun Violence |
品牌 | Illinois Council Against Handgun Violence |
Posted | 12月 2013 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | Stop Gun Violence at ICHV.org Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school. Because the violence isn’t just happening in certain neighborhoods, it’s happening in every neighborhood. We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gunviolence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help. |
媒体类别 | 户外广告 |
创意总监 | Bob Winter |
联合创意总监 | Richard Fischer |
联合创意总监 | Evan Thompson |
美术指导 | Richard Fischer |
文案 | Evan Thompson |