Bob Winter
Partner, Executive Creative Director at VSA Partners
Chicago, 美国
标题Guns ahead
广告公司
广告战役 Warning Signs
广告主 Stop Handgun Violence
品牌 Illinois Council Against Handgun Violence
Posted12月 2013
行业领域 慈善机构、基金、志愿者
剧情简介 Stop Gun Violence at ICHV.org
Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school. Because the violence isn’t just happening in certain neighborhoods, it’s happening in every neighborhood. We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gun violence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help. 
媒体类别 户外广告
创意总监
联合创意总监
联合创意总监
美术指导
文案

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