Michael Wong
Creative Director – Brand & Design at Grey Group China
Beijing, 洪都拉斯
标题Detergent
广告公司
广告战役 Yellow Line - Grey Worldwide
广告主 Grey Worldwide
品牌 Grey Worldwide
Posted9月 2004
产品 Agency Self Promotion
行业领域 广告与传播
剧情简介 HEADLINE: Do not let the competitors kill your product.



BODY COPY: At Grey Worldwide, each of our clients' product has long life cycle. It's because we find the edge from a different perspective, giving the product an unique positioning in their respective market. This enable effective advertising strategy, thus making them successful brands. This is what we do best.



STRAP LINE: Grey Worldwide. Injecting life into brands.
哲学 With Grey Worldwide's new philosophy "Find the edge", a series of ads were run to promote and make aware of the agency's unique vision in creating and enhancing brand values. The ads were published in trade journals/ magazines; and with the new philosophy, breakthrough execution and copy, this has reposition the other agencies.
问题 With China's entry into the WTO, there is a sudden surge in needs to gain brand dominance in the China market. The competition will be much greater as more of the foreign brands flood the market, and local brands are cut off.
媒体类别 杂志
市场 中国
摄影师
创意总监
美术指导
美术指导
美术指导
文案
美术指导
Other

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