标题 | Mind your Reputation |
广告公司 | Clemenger BBDO Melbourne |
广告战役 | How to Dink Properly |
广告主 | DrinkWise Australia |
品牌 | DrinkWise |
首次发布日期 | 2014 / 2 |
行业领域 | 机构/公益组织/非盈利组织 |
广告口号 | Drinking Do It Properly |
剧情简介 | Drinking Do It Properly is a campaign from DrinkWise Australia created by Clemenger BBDO that aims to moderate young adults' binge drinking behaviour. Through a series of animated web films, the campaign aims to charm rather than castigate kids. Rather than preaching abstinence to 18-24 year olds, it challenges them to drink properly, and ultimately, more responsibly. |
媒体类别 | Web Film |
长度 | |
市场 | 澳大利亚 |
广告经理 | John Scott |
广告经理 | Madi Jacobs |
广告经理 | Damian Troselj |
创意组长 | James McGrath |
执行创意总监 | Ant Keogh |
文案 | Ellen Bullen |
美术指导 | James Orr |
Managing Director | Paul McMillan |
客户总监 | Jennifer Chin |
客户总监 | Brendan Taylor |
客户经理 | Jarrick Lay |
客户主管 | Mark McCray |
战略企划总监 | Paul Rees-Jones |
执行制片 | Sonia Von Bibra |
制片 | Sevda Cemo |
Interactive Director | Sam Mackisack |
数字制片 | Alex Kemp |
Print Producer | Michael Travers |
Artist | Peter McDonald |
Artist | Guy Shield |
导演 | Domenico Bartolo |
制片 | Fushia O'Hara |
3D Graphics | Stephen Elliget |
音乐 | Karlheinz Richter |
音乐作曲家 | Mark Mitchell |
音效 | Paul LeCouter |