标题 | Anchor Milk Slams Blank Canvas |
广告公司 | Colenso BBDO Auckland |
广告战役 | Go Strong |
广告主 | Fonterra Brands |
品牌 | Anchor |
首次发布日期 | 2017 / 4 |
行业领域 | 牛奶和奶制品 |
剧情简介 | World Champion Slam Poet Harry Baker performs a poem that reframes the ubiquity of milk as a strength – it is a blank canvas that enables teenagers to achieve their potential. Sound design combines sounds familiar with the product, like opening a fridge, with arresting effects to draw young listeners into the fresh, pop-cultural imagery described. |
媒体类别 | 广播 |
长度 | |
创意总监 | Dave Brady |
美术指导 | Samuel Trimble |
文案 | Georgia Johnstone |
Creative Chairman | Nick Worthington |
Director of Broadcast | Jen Storey |
文案 | Harry Baker |
Global Business Lead | Rachel Morgan |
Group Business Director | Annabel Rees |
客户经理 | Tymon Rackley |
Head Of Planning | Mylene Ong |
General Manager | Otavio Faccina |
Marketing Manager | Kevin Taffs |
音乐作曲家 | Peter Hobbs |
动作设计 | Jonny Kofoed |
制片 | Helen Naulls |
Chief Marketing Officer (CMO) | Andy Dasgupta |
摄影指导 | Megan Au |