标题 | Hunger is the Same |
广告公司 |
Cossette Communications
|
广告战役 |
Outdoor ads - Agencies in Action
|
广告主 |
Agencies in Action
|
品牌 |
New York City Coalition Against Hunger
|
Posted | 3月 2009 |
行业领域 | 机构/公益组织/非盈利组织
|
剧情简介 | Agencies in Action has started a poster campaign in New York parodying outdoor ads for HSBC, Brand Jordan and Apple, in support for the New York City Coalition Against Hunger. This campaign, masterminded by Bill Oberlander, creative director at Cossette, formerly at Ogilvy & Mather and McCann, is designed to get Manhattan advertising agency staff to volunteer to staff soup kitchens and food pantries once a month. |
哲学 | Currently, six New York agencies have accepted the AIA challenge: Arnold Worldwide, Cossette, DiMassimo Goldstein, Gotham, Kirshenbaum Bond & Partners and TBWA\Chiat\Day. |
问题
| This debut initiative, undertaken on behalf of the NYCCAH, is the first phase in what is intended to be a series of AIA-led volunteerism efforts, according to AIA Director Bill Oberlander. |
媒体类别 |
平面
|
首席创意官 |
Bill Oberlander
|