| 标题 | Usernames against Bullying |
| Brief | On the 29th of August, The International Gamer Day, Pony Malta, one of the most popular drinks amongst teens in Colombia, decided to create an online initiative to fight this issue: USERNAMES AGAINST BULLYING, a movement that invited gamers from all of Latin America and the world to change their video game usernames for a message against bullying. |
| 广告公司 | MullenLowe SSP3 Colombia |
| 广告战役 | Usernames contra el Bullying |
| 广告主 | AB Inbev |
| 品牌 | Pony Malta |
| Posted | 1月 2021 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Bullying in different gaming platforms is a problem that grows each year, often crossing over from the virtual into the real world. According to a study by the British NGO Ditch The Label “1 in 2 young gamers have been bullied while playing online”. |
| 媒体类别 | 互动 |
| Chief Executive Officer (CEO) | Francisco Samper |
| 首席创意官 | Carlos Andres Rodriguez Monroy |
| Chief Operating Officer (COO) | Juan Pablo García |
| CIO | Camilo Plazas |
| 创意总监 | Juan-Carlos Castaño Bran |
| 创意总监 | Camilo Londoño Siatova |
| 创意总监 | Jorge Pinto |
| 创意总监 | Guillermo Siachoque |
| 客户总监 | Fabiana Manzi |
| 文案 | Danilo González |
| 美术指导 | Roger González |
| 剪辑师 | Jonhatan Bolívar |
| 动画 | Juan Camilo Contreras |
| 动画 | Andrés Torres |
| 制作公司制片 | Diego Cano |
| Marketing Director | Juan Alonso Torres |
| Brand Manager | Natalia Torres |
| 导演 | Ricardo Rodriguez |
| 剪辑师 | Daniel Gutiérrez |
| 执行制片 | Fausto Tapias |
| Sound Director | Andrés Montaña |
| Sound Editor | Diego Cáceres |