| 标题 | Pridelists |
| Brief | We created 6 playlists on Spotify, each one of them with more than 50 songs, organized by the color of their covers and not by their genre.Then, on the International LGBT+ Pride Day, we invited people to share one of the songs of each #Pridelists on Instagram stories, to display the Pride flag.Thousands of influencers, celebrities, music bands and people all over Latin America joined the movement against bullying, posting positive messages on one of the teen’s favorite social networks, from one of their favorite music platforms. |
| 广告公司 | MullenLowe SSP3 Colombia |
| 广告战役 | Pridelists |
| 广告主 | AB Inbev |
| 品牌 | Pony Malta |
| Posted | 1月 2021 |
| 行业领域 | 啤酒，苹果酒 |
| 剧情简介 | 9 out of 10 LGBT+ teens have been victims of bullying at least once in their lives due to their sexual orientation, according to bullyingtatistics.org.To decrease this statistic, we wanted to change hate and discrimination words, for something that everyone wants to hear: music. |
| 媒体类别 | 互动 |
| Chief Executive Officer (CEO) | Francisco Samper |
| 首席创意官 | Carlos Andres Rodriguez Monroy |
| Chief Operating Officer (COO) | Juan Pablo García |
| Chief Innovation Officer | Camilo Plazas |
| 创意总监 | Guillermo Siachoque |
| 创意总监 | Jorge Pinto |
| 美术指导 | juan moreno |
| 文案 | Alejandro Chávez |
| 美术指导 | Camilo Londoño |
| 剪辑师 | Alejandro Cañón |
| Sound Editor | Camilo Medina |
| 客户总监 | Angélica Díaz |
| 客户主管 | María-Alejandra Cuervo |
| 客户主管 | Juan-Sebastián Arévalo |
| Brand Manager | Natalia Torres |