| 标题 | She Speaks (125s) |
| Brief | We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want. |
| 广告公司 |
MullenLowe SSP3 Colombia
|
| 广告战役 |
#SheSpeaks
|
| 广告主 |
AB Inbev
|
| 品牌 |
Pony Malta
|
| Posted | 12月 2020 |
| 行业领域 | 啤酒，苹果酒
|
| 剧情简介 | We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want. |
| 问题
| TIK TOK is one of the most used platforms by girls and teenagers around the world, being a space where they follow profiles of women who end up becoming their role models. Women who influence from the way they dress to the way they talk. However, these role models sometimes do not help to release the empowerment that girls need. |
| 媒体类别 |
互动
|
| Chief Executive Officer (CEO) |
Francisco Samper
|
| 首席创意官 |
Carlos Andres Rodriguez Monroy
|
| Chief Operating Officer (COO) |
Juan Pablo García
|
| Chief Innovation Officer |
Camilo Plazas
|
| 创意总监 |
Jorge Eliecer Pinto
|
| 创意总监 |
Guillermo Siachoque
|
| 文案 |
Laura Medina
|
| 客户总监 |
Fabiana Manzi
|
| 客户主管 |
Juan-Sebastián Arévalo
|
| Digital Director |
Jennifer Boshell
|
| Brand Manager |
Dubraska Arguinzonez
|
| 客户企划 |
Laura Torres
|
| Head of Production |
Jose Vicente Altamar
|
| 动画 |
Andrés Torres
|
| 动画 |
Julián-David González
|
| 动画 |
Javier Cáceres
|
| 动画 |
Nicolás Fuenmayor
|
| 音乐 |
Camilo-Andrés Medina
|