标题 | My Line |
广告公司 | MullenLowe SSP3 Colombia |
广告战役 | My Line |
广告主 | Ministry Of Communications & Technology |
品牌 | Ministry of Communications & Technology of Colombia |
首次发布日期 | 2018 |
行业领域 | 家用电器和视听产品 |
剧情简介 | In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally. This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia. |
媒体类别 | 案例研究 |
长度 | |
创意总监 | Juan Pablo Maldonado |
创意总监 | Camilo Jiménez |
文案 | Juan Pablo Maldonado |
美术指导 | Mario Mendoza |
美术指导 | Victor Rodriguez |
美术指导 | Camilo Jiménez |
导演 | Miguel Herrera |
广告公司制片 | Jonhatan Bolívar |
Chairman | Francisco Samper |
首席创意官 | Carlos Andrés Rodríguez |
Chief Operating Officer | Juan-Pablo García |
动画 | Yeison Barba |
Development | Jason Lusthaus |
Development | Andres Pachón |
Development | Eric Elia |
Development | Jules Petrarca |
Development | Jeremy Landis |