Francisco Samper
President at MullenLowe SSP3
Santa Fé De Bogotá, 哥伦比亚
标题My Line
广告公司
广告战役 My Line
广告主 Ministry Of Communications & Technology
品牌 Ministry of Communications & Technology of Colombia
首次发布日期 2018
行业领域 家用电器和视听产品
剧情简介 In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally.

This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia.
媒体类别 案例研究
长度
创意总监
创意总监
文案
美术指导
美术指导
美术指导
导演
广告公司制片
Chairman
首席创意官
Chief Operating Officer
动画
Development
Development
Development
Development
Development

Trending

Create a free Talent profile and become a member of AdForum

Get Started