| 标题 | Toyota - A SIRIOUS safety message |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | A Sirious safety message |
| 广告主 | Toyota Motor Corporation |
| 品牌 | Toyota |
| 首次发布日期 | 2015 / 7 |
| 行业领域 | 汽车 |
| 剧情简介 | The new radio ad, which aims to eliminate distraction from safe driving - has a conversation with the phone via the ‘Hey Siri’ function (a feature only introduced a few months ago) to turn the airplane mode on, as long the phone is plugged in |
| 问题 | The campaign aims to tackle a problem on Swedish roads - mobile phone use in cars. In fact it’s a current problem across the world. For example, one in four accidents are caused by mobile phone use in the USA and Great Britain. Previous Government and media campaigns have tried to discourage drivers from using their phone whilst driving, but the ping of a text is far too tempting for some, so the best thing is to turn the phone off! |
| 媒体类别 | 案例研究 |
| 长度 | |
| 执行创意总监 | Jason Mendes |
| 广告经理 | Jan Casserlöv |
| 创意总监 | Regner Lotz |
| 创意团队 | Casper Christensen |
| 创意团队 | Rene Schultz |
| Business Director | Annette Piilgaard |
| 客户总监 | Charlotta Tibbelin |
| 客户经理 | Diana Wellendorf |
| 导演 | Patrik Gyllström |
| 剪辑师 | Patrik Gyllström |
| 执行制片 | Rikard Åström |
| 制作公司制片 | Cathrin Holmqvist |
| Associate Copywriter | Jacob Norremark |
| 联合美术指导 | Stefan Arnoldus |
More Work
SEE ALLMinesweeper Game
- 品牌:
- UNMAS
- 广告公司:
- Saatchi & Saatchi A/S
Take Me For Granted
- 品牌:
- Toyota
- 广告公司:
- Saatchi Nordics
Stableboy
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- Saatchi & Saatchi A/S
Slurp
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- Saatchi & Saatchi A/S
Gangster
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- Saatchi & Saatchi A/S
The Cake
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- Saatchi & Saatchi A/S
Slap
- 品牌:
- 46664/Coca-Cola
- 广告公司:
- Saatchi & Saatchi A/S