标题 | Wedding |
广告公司 | Forsman & Bodenfors New York |
广告战役 | You'll Never Want To Stop Driving |
广告主 | BMW |
品牌 | BMW |
首次发布日期 | 2017 / 10 |
行业领域 | 汽车 |
剧情简介 | To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop). These occasions include wedding days, romantic walks on the beach and football games. In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to). In another interesting take, the creative uses the car as a comedic character or prop in the commercial. KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director The spots will run across broadcast & digital channels. |
媒体类别 | 电视 |
长度 | |
音乐公司 | Extreme Music |
Company Name | Sound Lounge |
首席创意官 | Patrick Scissons |
执行创意总监 | Chris Polychronopoulos |
集团创意总监 | Frank Cartagena |
集团创意总监 | Sam Shepherd |
美术指导 | John Hagerty |
文案 | Chris Wernikowski |
文案 | Fanny Josefsson |
美术指导 | Ilana Wolstein |
Head of Production | Madison Wharton |
Content Producer | Daniel Roversi |
Director of Business Affairs | Matthew Friday |
Brand Strategy Director | Steve Gorski |
Group Business Director | Socrates Papazoglou |
客户主管 | Andrew Ames |
Integrated Producer | Miriam Hamarneh |
制作公司 | Papazoglou |
导演 | Eric Wareheim |
摄影指导 | Toby Irwin |
执行制片 | Susanne Hargrove |
Line Producer | Bernard Rahill |
剪辑公司 | Beast Editorial |
剪辑师 | Merritt Duff |
执行制片 | Melissa Lubin |
制作公司制片 | Jennifer Gothard |
Mixer | Tom Jucarone |
制作公司制片 | Alicia Rodgers |
Colorist | Tom Poole |
执行制片 | Stuart Robinson |