| 标题 | Dinner Makes Families |
| 广告公司 | Saatchi & Saatchi New Zealand |
| 广告战役 | Families Make Dinner, Dinner Makes Families |
| 广告主 | My Food Bag |
| 品牌 | My Food Bag |
| 首次发布日期 | 2018 / 7 |
| 行业领域 | 消费者及公共服务 |
| 哲学 | My Food Bag has launched a new brand campaign, Families Make Dinner, Dinner Makes Families, via Saatchi & Saatchi New Zealand. The work highlights the importance of quality time spent around the dinner table and also introduces a new character to help deliver this message - Russell the Brussels Sprout. The campaign launched with the first 60" in cinemas and the 60" TVC went live last night, with 30" spots across the following weeks, along with supporting online and digital content including an interactive digital storybook for children. Each week an AR enabled sticker in deliveries releases a new chapter of audio that takes Russell and his friends on their adventures. Russell the animated Brussels Sprout character was created by Assembly. |
| 媒体类别 | 影视 |
| 长度 | |
| Marketing Manager | Sarah Moller |
| Chief Marketing Officer (CMO) | Louise Cunningham |
| 首席创意官 | Toby Talbot |
| Media Agency | Zenith Optimedia New Zealand |
| Production Company | Assembly |
| Director | Damon Duncan |
| Producer | Helen Naulls |
| Music Company | Liquid Studios |
| Composer | Peter van der Fluit |
| Music Producer | Tamara O'Neill |
| Animation Company | Assembly |
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