Toby Talbot
Chief Creative Officer at Saatchi & Saatchi
Auckland, 新西兰
标题Safety
广告公司
广告战役 For those who buy the car, not the ad
广告主 Volkswagen
品牌 Skoda
首次发布日期 2016 / 9
行业领域 轿车
广告口号 Simply Clever
哲学 Agency launches new spots for those who want to buy the car, not the ad
DDB Sydney & ŠKODA Subvert Car Advertising Clichés in Brilliant New CampaignA car ad campaign that subverts the clichés while cleverly making use of them is the centrepiece for ŠKODA Australia's new ad campaign via DDB Sydney.
Airing from tonight on free-to-air and pay television, the four TVCs were filmed amid the wintery scenic splendour of New Zealand. Featuring actors whose appearances embody the inevitable type casts of car commercials, the ads initially appear to be cast from the same mould as these. 
 "It's not anti-category," says DDB managing partner Amanda Wheeler. "It's anti-cliché."
Says ŠKODA Australia managing director Michael Irmer: "I thought: 'This is brilliant! Why has no-one thought of it before? Initially we wanted to do a more conventional ad which points outs the merits of the car, but another way of doing it was found and it's one we couldn't resist.
"I think now that this will make you think of ŠKODA every time you see one of those car brands that uses the clichés." 
媒体类别 影视
长度
后期制作
首席创意官
首席创意官
文案
美术指导
制片
Managing Partner
创意总监
创意总监
创意总监
Sound Design
Music Agency
剪辑师
导演
制片

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