Toby Talbot
Chief Creative Officer at Saatchi & Saatchi
Auckland, 新西兰
标题Fireworks
广告公司
广告战役 "No excuses" Programme
广告主 Shine
品牌 Shine
首次发布日期 2015 / 2
行业领域 机构/公益组织/非盈利组织
剧情简介 Charity organisation Shine has launched a powerful new radio campaign to generate awareness and funding for its "No Excuses" programme, a 20 week positive change programme that helps men who have used abuse against family members to change their behaviour and develop respectful relationships.The ads, which focus around the commonly held belief that domestic violence increases after a sporting loss, are recorded in sports commentary style and feature two of New Zealandâs most high profile rugby commentators; Tony âTJâ Johnson and Scott âSumoâ Stevenson. The ads initially appear to be a commentary of a sports match, but as they unfold it becomes clear they are in fact a commentary of domestic abuse. 
媒体类别 广播
长度
更多信息 http://www.2shine.org.nz
执行创意总监
执行创意总监
创意总监
创意总监
创意总监
广告公司制片

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started