标题 | Fireworks |
广告公司 | WHYBIN\TBWA TEQUILA |
广告战役 | "No excuses" Programme |
广告主 | Shine |
品牌 | Shine |
首次发布日期 | 2015 / 2 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | Charity organisation Shine has launched a powerful new radio campaign to generate awareness and funding for its "No Excuses" programme, a 20 week positive change programme that helps men who have used abuse against family members to change their behaviour and develop respectful relationships.The ads, which focus around the commonly held belief that domestic violence increases after a sporting loss, are recorded in sports commentary style and feature two of New Zealandâs most high profile rugby commentators; Tony âTJâ Johnson and Scott âSumoâ Stevenson. The ads initially appear to be a commentary of a sports match, but as they unfold it becomes clear they are in fact a commentary of domestic abuse. |
媒体类别 | 广播 |
长度 | |
更多信息 | http://www.2shine.org.nz |
执行创意总监 | Toby Talbot |
执行创意总监 | Dave King |
创意总监 | Lisa Fedyszyn |
创意总监 | Jonathan McMahon |
创意总监 | Steve Kane |
广告公司制片 | Polly Stoker |