| 标题 | Torch |
| 广告公司 | DDB Group Aotearoa |
| 广告战役 | Coastguard's MayDay Appeal week |
| 广告主 | New Zealand Coastguard |
| 品牌 | New Zealand Coastguard |
| Posted | 7月 2011 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | This Time it's the NZ Coastguard Asking for Help |
| 哲学 | New Zealand Coastguard volunteers work 365 days a year, saving lives on our seas. But as they rely on donations for funding, this month Coastguard turns the tables by asking for help from the very people whose lives they save. Their cry for help went out via a DDB New Zealand print campaign, in the lead up to Coastguard's MayDay Appeal week. |
| 媒体类别 | 平面 |
| 执行创意总监 | Toby Talbot |
| 创意总监 | Regan Grafton |
| 美术指导 | Brett Colliver |
| 文案 | Simone Louis |
| Retoucher | Gordon Moir |
| 摄影师 | Steve Boniface |
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