标题 | Stop the Spread |
广告公司 | Disciple |
广告战役 | Stop the Spread |
广告主 | Melanoma Institute |
品牌 | Melanoma Institute Australia |
Posted | 12月 2015 |
行业领域 | 疾病认知、救助机构 |
剧情简介 | Stop the Spread is a digital panel outdoor campaign that demonstrates how every donation gets real results in real time. The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there. |
媒体类别 | 案例研究 |
长度 | |
客户主管 | James Arnold |
客户总监 | Surungi Hohol |
设计师 | Ilya Aronovich |
文案 | Alan Wilson |
美术指导 | Peter Defries |
执行创意总监 | Pete Buckley |
执行创意总监 | Tim Brown |