Tim Brown
Director at HunkyDory Films
London, 英国
标题Stop the Spread
广告公司
广告战役 Stop the Spread
广告主 Melanoma Institute
品牌 Melanoma Institute Australia
Posted12月 2015
行业领域 疾病认知、救助机构
剧情简介 Stop the Spread is a digital panel outdoor campaign that demonstrates how every donation gets real results in real time. The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there. 
媒体类别 案例研究
长度
客户主管
客户总监
设计师
文案
美术指导
执行创意总监
执行创意总监

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