标题 | Made that way 1 |
广告公司 | Accenture Song |
广告战役 | Made That Way |
广告主 | Plusnet |
品牌 | Plusnet |
首次发布日期 | 2016 / 8 |
行业领域 | 互联网服务提供商 |
哲学 | The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation. The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it. |
问题 | Celebrate how Plusnet can’t help but be helpful, thanks to their Yorkshire roots |
媒体类别 | Web Film |
长度 | |
音效设计公司 | Grand Central Recording Studios |
创意团队 | Rob Donaldson |
创意团队 | Joe Dennett |
创意总监 | Dickie Connell |
客户企划 | Matt Sadler |
客户总监 | Alex Guyan |
广告公司制片 | Georgia Dickinson |
制作公司 | Kream |
导演 | Damien O Donnell |
制作公司制片 | Paula Mackersey |
制作经理 | Francesca Resteghini |
摄影指导 | Peter Robertson |
剪辑师 | Tom O Falherty |
剪辑师 | Jonah Maddox |
VFX Company | Kream |
后期制作 | Anne-Marie Downes |
VFX Artist | Beverley Wells |
Colorist | Scott Harris |