|标题||Film 4 Idents|
|广告公司||Saatchi & Saatchi|
|广告战役||Film 4 Idents|
|哲学||In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.|
|剪辑公司||The Assembly Rooms|
|Business Leader||Richard Sweetman|
|Production Supervisor||Isaac Addo|
|Post-production Producer||Helen Hughes|
|Sound Designer||Dan Beckwith|
|Brand Director||Kerry Chilvers|
|Marketing Manager||Kirsty Hoad|
|Manager, Brand Marketing||Emma Taylor|
|Business Director||Marine Turner|
|Head of Sponsorship & Events||Chris Fuller|
|Associate Director||Andrew Gifford|
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