Guillermo Vega
Executive Creative Director at 72andSunny, New York
São Paulo, 巴西
标题Film 4 Idents
广告公司
广告战役 Film 4 Idents
广告主 Direct Line
品牌 Direct Line
Posted7月 2020
行业领域 保险
哲学 In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
媒体类别 案例研究
长度
剪辑公司
后期制作
制作公司
首席创意官
执行创意总监
创意总监
创意团队
创意团队
创意团队
Business Leader
客户总监
客户经理
战略企划
广告公司制片
Production Supervisor
导演
执行制片
制片
剪辑师
Post-production Producer
音效设计公司
Sound Designer
Brand Director
Marketing Manager
Manager, Brand Marketing
Partner
Business Director
Head of Sponsorship & Events
制作经理
Associate Director

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