Guillermo Vega
Executive Creative Director at 72andSunny, New York
São Paulo, 巴西
标题The Hunch
广告公司
广告战役 The Hunch
广告主 Betway
品牌 Betway
首次发布日期
行业领域 博彩与赌博
广告口号 Betway. Heed your Hunch
剧情简介 The adverts begin with groups of friends talking amongst each other, debating which way to bet on the Betway app, whether on top scorers in a game, or a match’s outcome. At the moment of decision, the scene switches into the hero’s brain, and into the office of The Hunch where their deliberations are dramatised. His office is decked in sporting memorabilia and is populated by teams of brain cells, all helping The Hunch to weigh up which information to trust, and eventually formulate the opinion we follow. When The Hunch reaches his conclusion, we rejoin the scene of camaraderie in real life, and hear the lead character make an assured decision, off the back of their hunch.
哲学 Betway, together with Saatchi & Saatchi, have launched a new integrated campaign across Europe, featuring ‘The Hunch,’ their first since the account was won in August 2018. The new campaign brings the notion of ‘having a hunch’ to life. A hunch is a universal feeling we all know. It’s the feeling that makes being a sports fan exciting, and it’s what makes you stick to your guns when debating a sporting outcome with friends. The new Betway adverts personify ‘The Hunch’ into an all new brand character, and give sports fans an extra reason to trust their convictions, and bet with confidence. He is a charming, larger than life figure who charismatically occupies a part of every betting punter’s brain.
媒体类别 电视
长度
剪辑公司
音频后期制作
后期制作
制作公司
执行创意总监
执行创意总监
创意总监
创意团队
创意团队
Planning Team
Planning Team
Account Management
Account Management
Creative Producer
广告公司制片
媒介购买
媒介企划
导演
剪辑师
制片
音效

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