| 标题 | The Dove Love Your Curls Emojis |
| 广告公司 | Ogilvy Paris |
| 广告战役 | #loveyourcurls |
| 广告主 | Unilever |
| 品牌 | Dove |
| 首次发布日期 | 2015 / 11 |
| 行业领域 | 洗发、护发用品 |
| 剧情简介 | Have you ever noticed there is no curly hair emoji? Emojis are the new social language, yet, straight hair remains the “one size fits all” hair type for women in the current Unicode emoji keyboard. This leaves curly hair women and girls unable to accurately express themselves when “speaking” in the increasingly common social language of emojis. Dove Hair wants to create awareness of this under representation and provide a solution. Introducing... the Dove Love Your Curls Emojis – the first emoji keyboard designed to represent curly hair women and girls everywhere. The Dove Love Your Curls Emojis will be available in the US for free download in the App Store and on Google Play for use across SMS Text Messaging Programs, email, and more. Love Your Curls, Emojis! |
| 媒体类别 | Applications |
| 市场 | 法国 |
| Managing Director | Philip Heimann |
| 执行创意总监 | Baptiste Clinet |
| Head of Strategic Planning | Pauline Desforges |
| 创意总监 | Juana O'Gorman |
| 创意总监 | Beatrice Lassailly |
| 美术指导 | France De Saint Steban |
| 文案 | Jeremy Claud |
| Assistant Art Director | Charly Manceau |
| Global Business Partner | Diego Feldman |
| 客户总监 | Aimée Betancourt |
| 客户主管 | Louise Rahman |
| 战略企划 | Rui Ferreira |
| 制片 | Florence Loshouarn |
| Art Buyer | Veronique Chalencon |
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