| 标题 | Women Worth Watching |
| 广告公司 | mcgarrybowen |
| 广告战役 | Women worth watching |
| 广告主 | United States Tennis Association |
| 品牌 | USTA |
| Posted | 11月 2019 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 广告口号 | Who inspires you? |
| 剧情简介 | The US Open has a long history supporting Women's Equality. So, when we uncovered the shocking fact that of all sports covered in America, only 4% features female athletes—we knew the USTA would be all in on bringing awareness to this issue. We decided to launch the campaign on the opening day of the US Open, which serendipitously falls on Women’s Equality Day! The USTA also expanded their partnership with SheIS, a not-for-profit group whose goal is to "leverage the power of women in sports to create a future of, by and for strong women." Having worked with SheIs since 2018, they were a natural partner to amplify and extend the reach of the campaign. The campaign goal is simply to get the world to see that women are worth watching and to encourage equal media coverage of men’s and women’s sports. While USTA’s platform is tennis, the campaign challenge extends to all women's sports. The creative is centered around a call to arms, using the hashtag: #WomenWorthWatching—which serves as an invitation to spread the word. And who better to deliver that message than Billie Jean King herself, a fearless crusader in the fight for women’s visabllity and pay equity in sports. She was the perfect voice for our spots. |
| 媒体类别 | 影视 |
| 长度 | |
| 客户总监 | Kristen Eglitis |
| 客户主管 | Grace Harding |
| Assistant Editor | Kathleen Bracke |
| Business Manager | Karen Blatchford |
| 首席创意官 | Kurt Fries |
| Colorist | Ron Sudul |
| 创意总监 | Lara Herzer |
| 创意总监 | Mike Wegener |
| Director of Business Affairs | Joann Baker |
| 剪辑师 | Lindsay Rynne |
| 剪辑师 | Max Gold |
| 剪辑师 | Robert Stockwell |
| 执行制片 | Mark Olson |
| 剪辑师 | Olivia Curry |
| 集团创意总监 | Lee Remias |
| Group Managing Director | Tom Smith |
| Group Strategy Director | Chris Robertson |
| Head of Production | Steve Ross |
| 后期制作 | Serena Bove |
| 后期制作 | Nice Shoes |
| 制作公司 | Cinema Libertad |
| 画外音 | Billie Jean King |
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