| 标题 | Van Gogh BnB |
| 广告公司 | Leo Burnett Chicago |
| 广告战役 | Van Gogh BnB |
| 广告主 | The Art Institute of Chicago |
| 品牌 | The Art Institute of Chicago |
| 首次发布日期 | 2016 |
| 行业领域 | 博物馆与古迹 |
| 剧情简介 | To encourage people to attend its Van Gogh exhibition, the Art Institute of Chicago recreated one of the artist’s most famous paintings – of his own bedroom – in real life, and invited people to spend the night there via Airbnb. The room was booked within moments and the news was spread enthusiastically by social and traditional media. More importantly, the exhibition was a smash hit. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Mark Tutssel |
| 创意总监 | Mikal Pittman |
| 创意总监 | Britt Nolan |
| 联合创意总监 | Mike Costello |
| 联合创意总监 | Pete Lefebvre |
| 联合创意总监 | Tor Lemhag |
| 联合创意总监 | John Regan |
| 文案 | Tor Lemhag |
| 美术指导 | John Regan |
| 广告公司制片 | Glennon Schaffner |
| 广告公司制片 | Laura Stern |
| 广告公司制片 | Colleen Capola |
| 客户总监 | Cliff Schwandner |
| 客户主管 | Becca Wilson |
| 客户主管 | Andi della Chiesa |
| Strategist | Ariel Tishgart |
| 摄影师 | Daniel Stern |
| 制作公司 | Ravenswood Studio (Chicago) |
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