Suthisak Sucharittanonta
CCO at BBDO
Bangkok, 泰国
标题Immortal Adoption
广告公司
广告战役 Immortal Adoption
广告主 Thai Dog House
品牌 Thai Dog House
首次发布日期 2017 / 5
行业领域 其他
剧情简介 In partnership with Thai Dog House and Soi Dog Foundation, we created “Immortal Adoption” the world’s first dog recognition algorithm that can match your late dog with an identical shelter dog. When a pet owner uploads a picture of their previous dog on the website ImmortalAdoption.com, the algorithm will analyze the data: breed, color, facial appearance and size of the dog against a database of more than 150 dog species and over 100,000 images of current shelter dogs in Thailand. Once complete, the dog owner will be presented with potential look-alike shelter dogs for them to adopt. The website is an open-platform that any dog shelter can integrate their dogs into the database. A creative combination of data and human insight to enhance each other and deliver tangible results that can truly make a difference in someone’s life.
结果 - 100,000+ shelter dogs in the database. - 64 dog shelters across the country joined the campaign. - Adoption rat
媒体类别 Web Film
长度
Creative Chairman
Deputy Chief Creative Officer
创意总监
美术指导
文案
客户经理
导演
制作公司

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started