Ian Heartfield
Founder, Chief Creative Officer at New Commercial Arts
London, 英国
标题Helpless
广告公司
广告战役 Helpless
广告主 St John Ambulance
品牌 St John Ambulance
首次发布日期 2012 / 9
行业领域 公共安全、保健及卫生
剧情简介 It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. 
哲学 Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance 
问题 To generate a debate and awareness around the importance of first aid. 
媒体类别 电视
音效
后期制作
广告公司制片
创意总监
创意总监
创意团队
创意团队
广告经理
音效
剪辑师
后期制作
摄影指导
制片
执行制片
执行制片
导演
制作公司
Team Manager
Team Director
Strategist
Strategic Business Lead

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