标题 | Helpless |
广告公司 | BBH |
广告战役 | Helpless |
广告主 | St John Ambulance |
品牌 | St John Ambulance |
首次发布日期 | 2012 / 9 |
行业领域 | 公共安全、保健及卫生 |
剧情简介 | It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. |
哲学 | Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance |
问题 | To generate a debate and awareness around the importance of first aid. |
媒体类别 | 电视 |
音效 | Factory Studios |
后期制作 | MPC LDN |
广告公司制片 | Matthew Towell |
创意总监 | Ian Heartfield |
创意总监 | Matt Doman |
创意团队 | Charlene Chandrasekaran |
创意团队 | Danny Morris |
广告经理 | Scott Jacobson |
音效 | Will Cohen |
剪辑师 | Andy McGraw |
后期制作 | Jean Clemont |
摄影指导 | Federico Alfonzo |
制片 | Josh Barwick |
执行制片 | James Bland |
执行制片 | James Studholme |
导演 | Benito Montorio |
制作公司 | Blink Pictures |
Team Manager | Katie Beevers |
Team Director | Emma Brooker |
Strategist | Carl Mueller |
Strategic Business Lead | Ann Marie Costelloe |